The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.
Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.
This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.