Corporate Responsibility

Al Roker’s World Record Weather Report Makes for Easy PR Win

November 14th, 2014 by

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

October 30th, 2014 by

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.

Digital PR Awards: Cause Marketing/CSR

October 13th, 2014 by

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued

Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

October 6th, 2014 by

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks.

‘People’s Climate March’ Puts Pressure on Sustainability Communicators

September 22nd, 2014 by

The sheer size of Sunday’s climate change march in New York should give communicators in charge of CSR and sustainability efforts for their brand or organization pause.

The Ice Bucket Challenge: PR Takeaways From a Sensation

August 25th, 2014 by

Nearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.

PR News Announces 2014 Platinum PR Awards Finalists

August 14th, 2014 by

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

7 Quotes from Robin Williams, for Communicators

August 12th, 2014 by

Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators.

Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

August 11th, 2014 by

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS.

Case Study: CITGO Kindle Program Helps Kids Turn the Page

August 11th, 2014 by

To encourage students to stay in school, CITGO Petroleum partnered with the Harris County Sheriff’s Office to launch the “Kindling Young Minds” program across six Houston high schools spanning three independent school districts (ISDs).