The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change.
Corporate Social Responsibility
‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign
June 6th, 2022 by Andrew ByrdCertainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle
June 1st, 2022 by Nicole SchumanIf your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.
‘The Future of Ambition’: New Standards of Success and Work-Life Balance
May 26th, 2022 by Andrew ByrdFor many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.
PR Can and Should Play a Role in Roe v. Wade
May 19th, 2022 by Arthur SolomonOne thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued
Terms You Need to Know [2Q 2022]
May 17th, 2022 by Seth ArensteinThis month’s terms to know include Mega Power Frunk and Strive.
#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth
May 9th, 2022 by Andrew ByrdIn #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.
Companies Face Myriad Options on Abortion, None is Easy
May 4th, 2022 by Seth ArensteinCompanies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.
ESG Pros Differ About Who Should Lead Companies on Social Issues
April 30th, 2022 by Seth Arenstein[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued
[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism
April 28th, 2022 by Nicole SchumanPRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.