Corporate Responsibility

Integrating CSR Into Your Business

May 27th, 2009 by

At no other moment in history has the awareness and demand of “green” been greater for both companies and consumers.  Consumers are concerned about unpredictable prices at the gas pump, increasing energy bills, questions about… Continued

Don’t Talk About Green

May 27th, 2009 by

And while we’re at it, let’s not talk about climate change, environmentalism or being socially responsible. Instead, let’s talk about efficiency and reflecting the true cost of our lifestyle choices in our product prices. This… Continued

SR Continues to Deliver Strong Returns

May 26th, 2009 by

Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued

Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

May 18th, 2009 by

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception.

Best Practices for Philanthropic Employee Relations Initiatives

May 18th, 2009 by

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued

Debunking the Myths of Avoiding CSR Efforts

May 14th, 2009 by

There are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste… Continued

More Than Half of Shoppers Consider Sustainability

May 12th, 2009 by

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued

Green Products Reign in a Poor Economy

May 11th, 2009 by

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued

Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

May 5th, 2009 by

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

May 4th, 2009 by

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued