A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Corporate Social Responsibility
On Social Media, Awareness Is Good but Profit Is Better
January 3rd, 2014 byPR Insider: Internal Communications In Periods of Rapid Growth
December 23rd, 2013 by Jeff MacdonaldRapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
Retailers Look to Boost PR by Staying Closed on Black Friday
November 27th, 2013 byTime to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families.
Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results
November 25th, 2013 by Erica ChristensenChoosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.
When to Apologize
November 11th, 2013 by Tony SilberAs I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara… Continued
Hiring Veterans as a CSR Opportunity for Communicators
November 11th, 2013 by Richard BrownellAs the nation celebrates Veteran’s Day today, corporations are doing their part to honor the men and women who have served our country: They’re developing hiring campaigns to bring veterans into the fold, which is also a great example of corporate citizenship.
How to Get Employee Buy-In for Your CSR Program
November 7th, 2013 by Matthew SchwartzWe hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).
5 Tips to Reach Millennials and Drive CSR Engagement
November 1st, 2013 by Brian KellyWhat are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now.
Be Aware: The Percentage of Funds Actually Going to a Cause Will Become Part of Your CSR Story
October 28th, 2013 by Tony SilberAmid all the noise surrounding Barneys New York and its alleged racial profiling, and whether the rap mogul Jay-Z should back out of his partnership with the luxury retailer, came this little noticed fact: Only… Continued
Getting Employees To Tell Your CSR Story Is a Lot Like a PR Campaign
October 28th, 2013 by Jill VitielloWho better to tell the story about your organization’s philanthropic endeavors than the people who work there? After all, employees represent your organization every day at work, in industry and government