With the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.
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Back to Work: How to Communicate Reopening Offices and Businesses
April 2nd, 2021 by Nicole SchumanVaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. Schools have reopened. Major League Baseball just began its season with fans. And friends are making plans to enjoy their first meals inside… Continued
Working PR Moms and Caregivers Seek Flexibility, Help From Employers
March 19th, 2021 by Nicole SchumanIn light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive.
How to Approach COVID-19 Anniversary Messaging
March 12th, 2021 by Nicole SchumanOn the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued
Prudential CCO: Communication is Critical to Business Ecosystems and Employee Experience
March 2nd, 2021 by Seth ArensteinPRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.
Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates
March 2nd, 2021 by Erika BradburyWhile just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.
Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever
March 2nd, 2021 by Erika BradburyIn the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.
Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation
March 2nd, 2021 by Seth ArensteinWas there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.
Current Culture Requires Nonprofits to Step up Their Crisis Preparation
March 2nd, 2021 by Katie PaineFrequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the veneer of a charitable organization doing good. The lesson for nonprofits: You are just as vulnerable, if not more so, than for-profit organizations and you need to prepare accordingly.
YSL Launches Multi-Pronged Effort to Battle Rise in IPV, a Consequence of Coronavirus Lockdowns
March 2nd, 2021 by Seth ArensteinLate last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.