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A long-delayed "60 Minutes" report on Columbia/HCA Healthcare Corp. likely will air in the next few weeks, but it isn’t the only journalistic probe of the healthcare giant in the works. The New York Times… Continued

You may want to wait to do patient satisfaction surveys –although the complete HEDIS 3.0 document, a four-volume compilation of broad narratives and narrow technical details, won’t be ready until early January — a summary… Continued

Patient advocacy marketers may want to listen up — contrary to conventional wisdom that most Americans without health insurance ultimately receive the care they need, more than half of uninsured adults said they experienced problems… Continued

In a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month’s annual meeting of the Medical Marketing Assn. (MMA)… Continued

Baby boomers and senior citizens have a few things in common when it comes to healthcare issues, according to a survey by the Center for Mature Consumer Studies in Atlanta. The center conducted a consumption… Continued

An HMO that operates in the Inland Empire in California is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers had been… Continued

Today, it is not just headache remedies and beverage companies that engage in comparative advertising. Many companies in the healthcare industry, including hospitals, HMOs and health insurers, engage in such print and media ad campaigns.… Continued

Independent Health in Buffalo, N.Y., filed a trademark-infringement suit last month in U.S. District Court to stop Blue Cross and Blue Shield from using the word "Advantage" in advertising its new heath maintenance organization. The… Continued

"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of… Continued

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield… Continued