Baby boomers and senior citizens have a few things in common when it comes to healthcare issues, according to a survey by the Center for Mature Consumer Studies in Atlanta.
The center conducted a consumption behavior study of baby boomers (32 to 50) and seniors (65 and older), and examined responses given by randomly selected samples consisting of several hundred people.
Baby boomers were equally as likely as the elderly to show ownership and/or interest in long-term care insurance. Slightly over 70% in each group responded the same way. The two groups differ on preferences for benefits for which they are willing to be covered.
Health membership programs that focus almost exclusively on older people may be missing a huge market, since 68 percent of the baby boomers expressed a stronger preference for these programs than seniors (43%). (Center for Mature Consumer Studies, 414/765-8000)