One component of a communications strategy that is sometimes overlooked by many companies is the organization letterhead. Bradley Memorial Hospital gives its letterhead top billing. The hospital, located outside of Chattanooga, Tenn., treats its letterhead… Continued
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HOSPITALS SEIZE UPON THE MARKET IN ELDER CARE
October 31st, 1996 by PRNEWSOne hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. For example, the Children’s Hospital in Baltimore, Md., – which began as a home for children with polio and… Continued
HEALTHCARE POLICY COMMUNICATIONS AN UPHILL BATTLE
October 31st, 1996 by PRNEWSWith all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and… Continued
MARK THESE DATES
October 31st, 1996 by PRNEWSNovember 10-12 The Alliance For Healthcare Strategy and Marketing and The Greystone Group, Inc.’s First Annual Healthcare Marketing and Technology Conference. Las Vegas. Members: $695; Non-members: $745. Call 312/704-9701. Nov. 10-13 The National Association of… Continued
SOFTWARE PUBLISHER’S ASSOCIATION’S LEGAL MOVES PUT IT IN PR SPOTLIGHT
October 28th, 1996 by PRNEWSIn the 1,600 actions the Software Publishers Association has had a hand in since its inception in 1984, its recent lawsuits against Internet Service Providers and end users over copyright infringement is one of its… Continued
APPOINTMENTS/HIRES/CORPORATE
October 28th, 1996 by PRNEWSMitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued
NEWS/ AGENCY UPDATE
October 28th, 1996 by PRNEWSSchwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the… Continued
CALMING MEDIA AND PUBLIC CONCERNS DURING SAFETY CRISIS
October 28th, 1996 by PRNEWSFor a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about… Continued
MARK THESE DATES
October 28th, 1996 by PRNEWSNov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via… Continued
NEWS/INDUSTRY WRAP UP
October 28th, 1996 by PRNEWSTV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio… Continued