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Patient confidentiality is hanging in the balance as legislators and policy makers haggle with federal standards protecting medical records. While fine-tuning on the Health Insurance Portability and Accountability Act of 1996 (HIPAA) – which calls… Continued

To get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of… Continued

To win over client business from the country’s third-largest manufacturer and distributor of spinal implants, agency creatives and marketers at TraverRohrback had to pitch a campaign that first teased then intrigued. Last summer, as Depuy… Continued

Doctors Say Web Not Healthy For Healing Business Physicians and health care executives are against patients searching for treatment info online, says a recent Find/SVP study, mainly because it threatens to compete with patients using… Continued

Recent Surveys: A Communications Pipeline To the Top A recent report from the National Foundation for Women Business Owners, Washington, D.C., shows that business owners (both men and women) seek advice from in-house accountants and… Continued

375 Lexington Avenue, New York. N.Y. 10017; Phone: 212/499-2000 Editor’s Note: With more than 5 million readers and 17 issues a year, PR professionals should include this publication as a pitch-list priority. If Family Circle… Continued

Researching: Use search engines such as altavista.com and hotbot.com; Searching: Use job banks, associations and sites to stay up to date; Taking Action: Fill out job queries (online ones are plentiful) and send resumes; Networking:… Continued

Mainstream job sites like careerpath.com have become commonplace information sources for companies in the recruitment mode or professionals on the job trail. And regularly tracking Web sites that are devoted to job-seeking professionals is an… Continued

On the Radar Screen AT&T Issues Rare Statement In Response to USA Today In a precedent-setting move, AT&T [T] issued a press release Nov. 14 in response to a same-day story that ran in USA… Continued

The weight of measurement – which is undergoing a metamorphosis as experts prod and poke at its worth – will be based on setting parameters long before a PR campaign or program gets off the… Continued