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In the gamut of potential PR campaigns, those targeted to improve community relations are perhaps the hardest to gauge. Your customers are, in a sense, a captive audience, linked to your firm by the bonds… Continued

As the holidays approach, companies typically try to find ways to cozy up to consumers, often working overtime to make their publics aware of charitable and humane causes. But perhaps more relevant than this seasonal… Continued

On the Radar Screen: Mattel Doesn’t Deliver PR Bust During Queries About Barbie When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the… Continued

The following random list was taken from The Foundation Center’s fifth edition of the "National Directory of Corporate Giving." The 1,224-page book lists a range of philanthropic endeavors, including what foundations set up by corporations… Continued

The HMO Group, a national alliance of non-profit and integrated HMOs based in New Brunswick, N.J., tallied up its November HMO Honor Roll. Here’s the top 10: 1. Group Health Cooperative of South Central Wisconsin… Continued

NCQA Issues Stamp of Approval for Second Time Quality of care claims have become the industry’s biggest marketing obsession -especially among managed care plan execs – and the hardest to prove. At present, one of… Continued

December 8-9 IBC Group’s Auto PPOs. Moving from bill audits to strategic contracts. Orlando. 508/481-6400. December 8-10 The Managed Care Advisory Council’s Demand Management Call Centers in Managed Care. Create, market and manage a nurse… Continued

11 Tips For Increasing Ethnic Representation Boosting minority representation within healthcare’s executive ranks – which is at a dismal 1 percent, according to the American Hospital Association’s Institute for Diversity in Health Management – is… Continued

Who: Eastern Pennsylvania Network (EPHN-Bethlehem, Pa.) is partnering with Blue Health Network (BRHN-Pottsville, Pa.) When: Nov. 1 (effective date) Total PR/Marketers: 1 marketing director, 2 marketing sales reps (no staff was cut) Effect on PR/Marketing:… Continued

Quality Initiatives N.J. Becomes First State to Use AMA’s Quality Program New Jersey will be the first state in the nation to test drive the American Medical Association (AMA) American Medical Accreditation Program (AMAP). The… Continued