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How many of you have encountered clients who admire brands such as Coke, Nike, McDonald’s, Gillette, Gap or Kellogg – the real icons in the world of marketing? Probably most of you, since there’s much… Continued

Because each company designs its own system, the price and time necessary to implement a system vary widely. For example, a company can elect to distribute news and information via TV only, or through an… Continued

For many companies, the ideal way to compete in the marketplace and empower employees is, not surprisingly, information-based. Certainly, many companies use newsletters and in-house magazines, and others have unofficially relied on word-of-mouth, but those… Continued

Nov. 30- Dec. 5: Columbia Business School, "Market Analysis for Competitive Advantage," Harriman or Tarrytown, New York, 800/692-3932. Nov. 30-Dec. 5: Columbia Business School, "Building and Managing Brand Equity," Harriman or Tarrytown, New York, 800/692-3932.… Continued

Editor’s Note: Like every other major media outlet, the climate in the editorial office at the Boston Globe is always frenetic. Due to the controversy surrounding British au pair Louise Woodward, life has been crazier… Continued

Locating a speaker for your next conference or event no longer means flipping endlessly through a pile of "expert encyclopedias." The Web is loaded with sites created to help meeting planners and PR executives track… Continued

NASHVILLE – If Andy Warhol were still alive today, he might say that the public relations profession is finally having its 15 minutes of fame. But based on the Public Relations Society of America’s annual… Continued

Eddie Bauer’s Race Relations: The Fabric of Bad PR This week we analyze some timely and some not-so-timely responses to crises. The first example involves Eddie Bauer and the lesson we learn is that due… Continued

Making the concept of saving for a rainy day sound fun to elementary students while convincing thousands of bankers from around the country that this was a worthwhile project (since children’s accounts aren’t big profit-makers),… Continued

Nov. 18-21: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. Nov. 19-20: Public Affairs Council, "New Jersey State Government Relations Workshop," Princeton, N.J., 202/872-1790. Nov. 19: PRSA/NCC’s PRONet, "Pre-Thanksgiving Happy Hour and Food… Continued