N.J. Birthing Center Frames Docs

To get docs to attend a birthing center grand opening, agency marketers at Aloysius Butler & Clark (ABC) relied on picture-perfect vanity for its JFK Medical Center client in Edison, N.J. At the heart of the Wilmington, Del.-based agency's direct mail campaign, was the invitation for doctors to have their pictures taken with their staff or family at the Medical Center's grand opening this past Aug. 9.