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ASSOCIATION REVISES ETHICS CODE

PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical … | MORE »

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PENTAGON BACKS OUT OF PR DEAL

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed … | MORE »

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DICTIONARY FOR PR PROFESSIONALS

For PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster’s New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being … | MORE »

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PRE-SHOW HOMEWORK YIELDS RESULTS

Your company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again. … | MORE »

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AT&T ANSWERS CALL FOR COMMUNITY SERVICE AND SCORES A PR COUP

When AT&T [T] revealed last week that it would be giving its 127,000 employees a paid day off for community-service projects, it not only set a precendent but strengthened its relationship with its employees and … | MORE »

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MARK THESE DATES

Dec. 2: Congressional Quarterly, "Under-standing Congress," Washington, 202/887-8620. Dec. 3: Effective Communications Group, "Feature Writing," Princeton, N.J., 800/444-2942. Dec. 3: Boston Chapter of PRSA, "The Business of On-Line Media, New Opportunities for Public Relations," Boston, … | MORE »

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NEW WEB SITE IS A TREASURE TROVE FOR SEEKERS OF INFORMATION OF ALL THAT IS PR

A new, comprehensive resource directory for the PR industry has made a virtual appearance and promises to be a handy, no-frills one-stop shop for information-seekers. Media Distribution Services, New York, perhaps as a way to … | MORE »

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Trade Show Tips

Susan Orge, president of 2SO Marketing Communications in Ann Arbor, Mich., (313/913-5851) offers 10 ways to maximize press coverage at a trade show: 1) Be proactive: To ensure that you get noticed, set appointments with … | MORE »

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PR PROFESSIONAL, FORMER KENNEDY, JOHNSON STAFFER DIES

Michael W. Moynihan, who served in both the Kennedy and Johnson administrations and is well known for his PR efforts on behalf of free trade issues, died of cancer Nov. 12 at his home in … | MORE »

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NEW HIRES AND PROMOTIONS

Earl V. Wells III was appointed director of public relations at Eric Mower and Associates, Buffalo, N.Y. He was media relations/public affairs manager with the Consolidated Edison Company, New York.Paul Capelli was promoted from vice … | MORE »

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