Subscription Content

Spokespeople At Government Agencies And Hospitals Limited By Regulations

April 7th, 1997 by

In the private business world, PR professionals aren’t always permitted by senior-level executives to be as open as they may want when a press query comes in. Yet PR execs in the government, legal and… Continued

PR People: New Hires/Promotions

April 7th, 1997 by

Ketchum PR’s Executive VP Robert Feldman will become president and CEO of Grey Advertising’s worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422)… Continued

Avon’s Grassroots PR Raises Awareness & Dollars

April 7th, 1997 by

The Avon Lady has come a long way from the days of door-to-door pitches for blush and mascara. Now, she’s wearing a pink ribbon and touting something with more impact: breast cancer awareness. Avon Products… Continued

PR & Marketing Calendar

April 7th, 1997 by

April 7: New York Women in Communications, "Achieving Total Well-Being in Turbulent Times," New York, 212/661-4737. April 7: Effective Communications Group, "Effective Feature Writing Seminar," Tampa, Fla., 201/444-3147. April 7-8: Public Affairs Council, "Massachusetts State… Continued

Fast Facts: Cyber PR

April 7th, 1997 by

A surprising number of communication execs do not have external e-mail and their companies do not have a corporate intranet. That’s according to the "Corporate Communications Benchmark 1997" study – based on responses from communication… Continued

News: Industry Wrap-Up

April 7th, 1997 by

Online Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online… Continued

Media Insight: Los Angeles Times

April 7th, 1997 by

Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once… Continued

Food Lion Continues To Defend Its PR

April 7th, 1997 by

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists… Continued

How Ir Executives Help Small Cap Cos. Compete In The Stock Market Game

April 7th, 1997 by

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street… Continued

From The PR News Files

April 7th, 1997 by

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip… Continued