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Customer Research Plays Key Role In Designing New HMO

April 3rd, 1997 by

SAN FRANCISCO – From personal computers to trendy salad greens, California has a reputation as a market innovator. With its Access+ health plan, another company from the Sunshine State – Blue Shield of California -… Continued

As One Company Can Attest, A Strong Reputation Doesn’t Always Carry the Plan

April 3rd, 1997 by

SAN FRANCISCO – When you think of John Deere, what comes to mind? Tractors? Lawnmowers? Grain? Feed? SHMOs? As anyone familiar with the Nike, Nabisco, or Netscape logos will attest, brand identification is a desirable… Continued

On The Pulse

April 3rd, 1997 by

Children Recall More of What They See Than Read If you want to make an impact with children, seeing is remembering, according to a new study published in the American Psychological Association’s (APA) Journal of… Continued

Bell Atlantic Buddies Up to Press with Enhanced Web Site

March 31st, 1997 by

Maximizing the World Wide Web as a key place to establish a rapport and relationship with the media can be a tricky thing: On the Internet, you can keep journalists abreast ofwhat your organization or… Continued

Settlement Reached In Lawsuit Between Atlanta PR Houses

March 31st, 1997 by

Two sparring PR firms in Atlanta have settled their differences out of court last week, two days before their scheduled trial. Attorneys for Manning, Selvage & Lee and Jackson Spalding Ledlie, both multimillion-dollar PR houses… Continued

Ruder Finn Execs Upfront About Claims Of Insider Trading Against Employees

March 31st, 1997 by

Executives at Ruder Finn, a 50-year-old New York PR house, were faced with an unusual challenge when they learned March 20 that a Ruder Finn senior VP and a former account representative were charged with… Continued

Industry Wrap-Up

March 31st, 1997 by

Record Number of Entries in for Silver Anvils It appears the New York-based Public Relations Society of America’s PR for its annual Silver Anvil awards was right on the mark this year. The PRSA, which… Continued

Untitled

March 31st, 1997 by

PR NEWS will be launching a new feature focusing on annual reports. We’re going to review the best of ’em and the worst of ’em and offer readers tips and strategies to enhance their next… Continued

New PR Tool

March 31st, 1997 by

With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing,… Continued

Untitled

March 31st, 1997 by

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New… Continued