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POLITICALLY CORRECT EMPLOYEE RELATIONS: HOLIDAY CHOICES

As quality-of-life issues become more prevalent in the workforce, one marcom company is looking at holidays in 1997 in a new way: Stamford, Conn.-based Marquardt & Roche is allowing its employees to select what 11 … | MORE »

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CONE EXPANDS CAUSE-RELATED MARKETING WITH NEW TEAM

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as … | MORE »

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GAVIN ANDERSON & CO. ACQUIRES MCDONOUGH & ASSOCIATES

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part … | MORE »

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BOHLE COMPANY OPENS SATELLITE OFFICE IN SAN FRANCISCO

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in … | MORE »

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TOY COMPANY REENTERS MARKET WITH STRONG MEDIA CAMPAIGN

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S … | MORE »

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MEDIA RELATIONS STILL A SHARP THORN IN INDUSTRY’S SIDE

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who … | MORE »

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PR AGENCY INVITES ONLINE USERS TO CHOOSE SITE DESIGN

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just … | MORE »

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MARK THESE DATES

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif. … | MORE »

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PHARMACEUTICAL USES WEB TO EDUCATE PUBLIC ON ARTHRITIS

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of … | MORE »

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EFFECTIVELY USING AUDIO, VIDEO, BROADCAST FAX, COOPERATIVE MAIL

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as … | MORE »

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