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RESEARCH FORUM AT CONFERENCE

The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA’s Research Committee, the three-hour session will feature top PR executives engaged … | MORE »

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IS IT TIME TO PUT VIDEO ON YOUR WEB SITE?

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of … | MORE »

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BOSTON FIRM HIRES SVP

Arnold Public Relations, a division of Arnold Communications Inc., Boston, hired Karl Swanson as senior vice president, in charge of the firm’s technology and business-to-business accounts. He was an executive at Mullen Advertising and Public … | MORE »

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GIVING, VOLUNTEERING, RISE

A report released by the Independent Sector, Washington, D.C., documented an increase in charitable giving and volunteering by U.S. citizens between 1993 and 1995. Completed by The Gallup Organization, the study found the first inflation-adjustment … | MORE »

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JERSEY FIRM NAMES PARTNER

Gillespie, a Princeton, N.J., marcom firm, appointed Michael Echter managing partner of public relations and head of Gillespie’s technology PR unit, PR@Gillespie. He was associate director of PR. (Gillespie, 609/895-0200)

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MICHIGAN FIRM OPENS HOME PAGE

Caponigro Public Relations Inc., Southfield, Mich., has launched a home page. The site is at http://www.caponigro.com. In addition to listing information about the firm, the site lists background information about crisis management, public affairs and … | MORE »

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ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots … | MORE »

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THE WORLD WIDE WEB: THE ULTIMATE COMMUNICATIONS PLATFORM

Do you have a presence on the Internet? More importantly, can you afford not to? Like no other medium before it, the Internet has the ability to truly engage the user, and to help the … | MORE »

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HEALTH SYSTEM GETS RESULTS BY HEEDING PATIENT SURVEY DATA

When the Sisters of Providence Health System discovered last year that only 20 percent of its hospitals conducting patient satisfaction surveys actually use the results to provide feedback to physicians and administrators, marketers decided it … | MORE »

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AAHP HOSTING MANAGEMENT CONFERENCE

As health plans design strategic plans for the future, information systems departments are finding themselves increasingly challenged to accommodate these new directions. The American Association of Health Plans has seen this change and has created … | MORE »

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