Subscription Content


avatar

COLUMBIA RECEIVES 100TH ACCREDITATION

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about … | MORE »

Comments Off

avatar

MARK THESE DATES

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing … | MORE »

Comments Off

avatar

AMERICANS CROSSING THE BORDER

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new … | MORE »

Comments Off

avatar

KEYS TO SUCCESSFULLY MARKETING PRIMARY CARE NETWORKS

ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the … | MORE »

Comments Off

avatar

DOCTORS RESORT TO UNIONIZING IN NEW ERA OF HEALTH REFORM

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents … | MORE »

Comments Off

avatar

FOUR THOUGHTS ON OPENING NEW MARKETS

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and … | MORE »

Comments Off

avatar

GIVE YOUR CUSTOMERS POWER TO ‘CHARGE IT’

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary … | MORE »

Comments Off

avatar

AHA’S NEW AD GUIDELINES

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on … | MORE »

Comments Off

avatar

BUS BILLBOARDS ROLL OUT

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this … | MORE »

Comments Off

avatar

HOSPITAL OVERCOMES IMAGE AS INDIGENT PROVIDER

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to … | MORE »

Comments Off