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ULTRAFIT CHOOSES PR FIRM

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical … | MORE »

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FRIENDS, FAMILY COME FIRST WHEN CHOOSING A DOCTOR OR HEALTH PLAN

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by … | MORE »

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SPRINT HELPS WITH PATIENT SATISFACTION

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The … | MORE »

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CLINICAL DEPRESSION AT WORK SKYROCKETS

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association … | MORE »

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TREAD LIGHTLY BUT PERSISTENTLY WHEN COLLECTING AN OVERDUE BILL

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a … | MORE »

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HOSPITAL OVERCOMING FINANCIAL, IMAGE PROBLEMS

Last year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of … | MORE »

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DOING IT RIGHT

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a … | MORE »

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GETTING THE MOST OUT OF PRESS RELEASES

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake. … | MORE »

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SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles … | MORE »

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CANCER PATIENTS IN RURAL AREAS REQUIRE URBAN OUTREACH

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery … | MORE »

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