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PR & Marketing Calendar

May 12th, 1997 by

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

People

May 12th, 1997 by

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

Media Insight: Better Homes & Gardens

May 5th, 1997 by

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

The Reign of Independent PR Firms Nears an End

May 5th, 1997 by

When Omnicom, New York, announced last month that it was in the throes of a deal to buy St. Louis-based Fleishman-Hillard, the move symbolized more than a reported $100 million acquisition for this holding company… Continued

PRSA Counselors Academy Conference Focuses on Managing Growth

May 5th, 1997 by

More than 350 PR counselors will gather at St. Pete Beach, Fla., this week for the Public Relations of Society’s Counselors Academy Spring Conference which is being held May 4-7 at The Don CeSar Beach… Continued

FEMA’s Far-Reaching Public Affairs Efforts Mitigate Flood Of Concerns

May 5th, 1997 by

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about… Continued

Food Lion’s Response To ABC Hidden Cameras Created New Mess

May 5th, 1997 by

O.J. Simpson’s wrongful death trial in California was not the only gut-wrenching civil trial of 1996. Food Lion’s lawsuit against ABC News for "fraud, deceptive trade practices, civil conspiracy and breach of duty of loyalty"… Continued

PR People: New Hires, Promotions

May 5th, 1997 by

MWW/Strategic Communications Inc., East Rutherford, N.J., has appointed Alissa Blate to senior VP of the consumer and business-to-business marketing group. Blate was a senior VP at The Rowland Company, New York. (MWW/Strategic Communications, 201/507-9500) Sitrick… Continued

New Communications WebSiter

May 5th, 1997 by

Below, we provide brief reviews of new Web sites launched by PR agencies, corporations or others in the communications field. Check out what your peers are doing — or what they’re not doing online. http://www.jprealty.com:… Continued

Dog Day PR: Buena Vista’s Campaign for 101 Dalmatians

May 5th, 1997 by

Buena Vista Home Video, the company charged with overseeing the marketing, sales and promotion of the video release of Disney’s "101 Dalmatians," was dogged with the challenge of spreading the word about something that had… Continued