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Task Force Raises Awareness of Childhood Depression at $0 Budget

August 21st, 1997 by

Disturbed by her limited knowledge of childhood depression, a condition that affects six million children, Susan Dubuque, whose son is clinically depressed, pooled the expertise of her fellow healthcare PR/marketing contacts and started what she… Continued

Why The Web?

August 21st, 1997 by

The Web can be an exciting new medium for charitable causes as long as the goals are "realistic", according to Jeff Hallett, chairman of NMP, Inc. who has launched a few online fundraising campaigns. Among… Continued

Online Fundraising Efforts Have New Donor Potential

August 21st, 1997 by

For Web-savvy hospital marketing departments, online fundraising holds extraordinary potential for new donors. Admittedly, many of the kinks of doing business online need to be worked out, especially where consumer comfort levels and security issues… Continued

Getting Share of Mind with Op-Eds that Push the Envelope

August 18th, 1997 by

For timely, provocative, push-the-envelope client exposure, ink in the op-ed pages of newspapers can punch up almost any PR campaign. But such "sounding board" communications opportunities are often overlooked by PR professionals, according to Marilyn… Continued

Not Just Eye Candy: Kiosks Help You Take Your Messages to the Masses

August 18th, 1997 by

As interactive kiosks become an increasingly important part of integrated communications, PR professionals will play a crucial rule in ensuring that this marketing tool isn’t merely eye candy – but that there is a message… Continued

The ‘SWOT’ Analysis is the Critical First Step Toward a Success-Driven Plan

August 18th, 1997 by

I was lucky. The first time I was exposed to an actual SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis in action was for and with a Fortune 100 client as a full-fledged member of the integrated marketing communications (IMC)… Continued

Case Study No. 2960: SMTs

August 18th, 1997 by

NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

PR & Marketing Calendar

August 18th, 1997 by

September 18: Public Affairs Council, "Measuring the Value of Public Affairs," Arlington, Va., 202/872-1790. September 18-19: Effective Communications Group, "Advanced Writing & Interviewing Workshop," San Francisco, 201/444-3147. September 19: Public Affairs Council, "Benchmarking Public Affairs,"… Continued

News: Industry Wrap-Up

August 18th, 1997 by

On The Radar Screen UPS Uses its Web Site To Reach Media During Crisis Even though UPS and Teamsters union officials had reached a stalemate during mediation talks (as of PR NEWS’ press time Aug.… Continued

Media Insight: Bloomberg News

August 18th, 1997 by

499 Park Avenue New York, N.Y. 10022 Phone: 212/318-2300 Editor’s Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it’s worth… Continued