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Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

PR & Marketing Calendar

April 14th, 1997 by

April 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. April 17-19: American Marketing Association, "International Collegiate Conference," New Orleans, 312/648-0536. April 17-18: The Conference Board, "The 1997 Corporate Communications… Continued

PR People: New Hires/Promotions

April 14th, 1997 by

Nan Johnson joins Edelmann Scott Inc., Richmond, Va., as a senior account executive. Johnson was manager of communications for the Christian Children’s Fund, Richmond, Va. (Edelmann Scott, 804/643-1931) Eisbrenner Public Relations, Troy, Mich., hired John… Continued

Media Insight: People Magazine

April 14th, 1997 by

TIME & LIFE BUILDING, ROCKEFELLER CENTER NEW YORK, N.Y. 10020; PHONE: 212/522-1212 Editor’s Note: Sometimes we can reach an editor’s voicemail three or four times before we find a real person on the other end… Continued

Role Of Public Affairs Gaining In Importance, According To New Study

April 14th, 1997 by

Corporate public affairs officers have heftier budgets and are more closely tied to the upper echelons where corporate decisions are made, according to the results of a study just released by the Public Affairs Council,… Continued

Repairing Investor Confidence

April 14th, 1997 by

NEW YORK – When one of the country’s largest financial institutions operated by blacks went public, it made good sense to its depositors and other interested investors to buy shares at the IPO price. Historically… Continued

Civic Internship Programs Boost Community Relationships

April 14th, 1997 by

Considering the controversial, emotionally loaded issues tied to the healthcare industry, it’s difficult for local industry leaders, decision-makers and influencers to fully understand how the medical system operates – unless they see it firsthand. With… Continued

Creating A Hotline To Journalists

April 14th, 1997 by

With all the Internet and related technology products in the marketplace, it’s a PR challenge to have yours stand out in a swarm of thousands. But one Upper Montclair, N.J.-based PR company, The Bender-Hammerling Group… Continued

From The PR News Files

April 7th, 1997 by

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip… Continued

Technology: Master It, Use It – Don’t Be Mastered

April 7th, 1997 by

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad… Continued