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PATIENT POWER: MARKETING TO CONSUMERS RATHER THAN DOCTORS

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC … | MORE »

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IMAGE PATROL: MATTEL AND NABISCO

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a … | MORE »

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BLACK MOVIE CHANNEL LAUNCHES BATON ROUGE, LA. STYLE

What makes or breaks an enterprise can often be summed up in three words: location, location, location. And that was the case with BET Holdings Inc., whose PR and marketing minds launched its new movie … | MORE »

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MARK THESE DATES

February 20: The Conference Board and Ketchum Public Relations Worldwide, "Proactive Employee Communications: Building an Atmosphere of Openness, Common Purpose, and Trust," San Francisco, 212/339-0345. February 20: New York Women in Communications, "The Civility Defense: … | MORE »

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NEWS: INDUSTRY WRAP-UP

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as … | MORE »

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MEDIA INSIGHT: Wall Street Journal

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street … | MORE »

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PR PEOPLE: NEW APPOINTMENTS

Myers to Chair PRSA Executive Committee Gary Myers, executive VP of Morgan & Myers, Jefferson, Wis., has been elected chair of the Executive Committee of the Public Relations Society of America’s Counselors Academy. Established in … | MORE »

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‘APPEARANCE MEDICINE’: THE ARTFUL PITCHING OF PLASTIC SURGERY

NEW YORK – Manhattan plastic surgeons are increasingly seeking public relations counsel to enhance their reputations and generate leads. In return, the PR industry is realizing a financial windfall. Consider, for example, that top New … | MORE »

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STUDY SHOWS IR METHODS SUCH AS CALLS, REPORTS PREFERRED OVER NET

Despite the inroads the Internet has made in PR, new findings from a study conducted by a New York marcom house show that in investor relations, annual reports, faxes and mailed press releases are used … | MORE »

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PR PEOPLE: JOB CHANGES

HULLIN RESIGNS FROM TIME WARNER PR POST Tod R. Hullin, one of the highest paid communications executives in the country, has resigned from Time Warner Inc. as senior VP of communications and public affairs. Hullin, … | MORE »

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