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Attention All PR NEWS Readers

January 19th, 1998 by

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

Personifying Corporate America With Community Programs

January 19th, 1998 by

Communicators are more frequently testing the role of community relations – which has historically taken a back seat to high-profile PR such as media and investor relations – as not only an image booster but… Continued

Industry News

January 19th, 1998 by

Whatever!?! Letter From Disney’s Eisner: Worthy of ‘War and Peace’ Honor Perhaps Walt Disney [DIS] CEO Michael Eisner thought readers would be armed with hankies, but we found his letter for the company’s annual report… Continued

Going ‘Outside the Box’ for Executive Speaking Opportunities

January 19th, 1998 by

Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued

The CEO Credibility Quiz

January 12th, 1998 by

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

Attention All PR News Readers: New Workshop Designed To Alleviate Your Crisis Concerns

January 12th, 1998 by

PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on preparing for a crisis,… Continued

Annual Reports: Is a A Picture Worth 1,000 Words?

January 12th, 1998 by

If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Tackling Trade Shows for PR Mileage

January 12th, 1998 by

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

Industry News

January 12th, 1998 by

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

How Hormel Is Handling Its SPAM Brand In The Age of ‘Spamming’

January 12th, 1998 by

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued