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One PR Director’s Diary to Getting Publicity for a Client in Reno

March 24th, 1997 by

For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal. What follows is Reno-based… Continued

Media Insight: Advertising Age

March 24th, 1997 by

220 E. 42nd Street, 9th Floor New York, N.Y. 10017-5806 Phone: 212/210-0100 Editor’s Note: As PR increasingly becomes meshed with advertising and marketing, PR practitioners are getting a first-hand view of how these other disciplines… Continued

Bridging the Gap Between Home and Office-Bound Workers

March 24th, 1997 by

Despite the benefits of being able to bring the office home, some aspects of the corporate environment simply can’t be shared by a homebound telecom-muter. So what does this mean for in-house PR or communications… Continued

Just Blowing Smoke?

March 24th, 1997 by

CIGARSir International, a division of The Critical Solutions Group Companies, surely wanted to make friends – not enemies – when it announced March 12 that it planned to donate to cancer research organizations 3 cents… Continued

PR People Making News

March 24th, 1997 by

Newsweek’s Pearson to Go to Time Next Month Diana Pearson, communications director at Newsweek, will leave her post April 8 to become public affairs director at Time. Time’s call to hire Pearson – who said… Continued

Two Atlanta PR Agencies Go to Court Over Employees’ Departure, Client List

March 24th, 1997 by

Two Atlanta-based PR houses accustomed to generating publicity for others – and not themselves – will face a new kind of media spotlight beginning today. This time, Manning, Selvage & Lee (MS&L) and Jackson Spalding… Continued

What We Have Here Is a Failure to Communicate

March 24th, 1997 by

This week, we look at two incidents that highlight issues of cultural diversity. The first is Reebok and how its embarrasing choice of the name "Incubus" for a sneaker triggered a flood of jokes, and… Continued

PR People: New Hires & Promotions

March 24th, 1997 by

Lisa Manahan has been promoted from PR director to communications director at Ambit Marketing Communications, Fort Lauderdale. (Ambit, 954/462-1111) CTIA named Jeffrey Nelson as its director of news media relations. Nelson was VP at Nichols-Denzenhall… Continued

Fashion Industry Shows Social Awareness Through SMT

March 24th, 1997 by

Many people outside of the New York fashion scene may not know that the fashion industry cares about much more than just giving consumers something to wear. The Council of Fashion Designers of America, (CFDA)… Continued

PR & Marketing Calendar

March 24th, 1997 by

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management,"… Continued