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PR EXECS MEASURE THE WORTH OF TRADITIONAL MEASUREMENTS

PR measurements, such as counting the number of news clips a campaign generates or looking at print-driven impressions, are increasingly being tweaked and enhanced — and sometimes even abandoned — in the quest for better … | MORE »

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PR PEOPLE: JOB CHANGES

HULLIN RESIGNS FROM TIME WARNER PR POST Tod R. Hullin, one of the highest paid communications executives in the country, has resigned from Time Warner Inc. as senior VP of communications and public affairs. Hullin, … | MORE »

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TOSHIBA ONLINE WITH MARKETING CONTEST THAT NETS GOOD PR

Hoping to generate excitement over its newest product, Toshiba Information Systems Inc. created an innovative marketing campaign from July to September 1996 designed to get its name in users’ minds in time for the launch … | MORE »

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MARK THESED DATES

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252. February 10-11: Effective Communications Group, "Advanced Writing & Interviewing Workshop," Atlanta, 201/444-3147. February 11: PRSA National Capital Chapter, "When Your Crisis Hits, Will You … | MORE »

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ON THE PULSE: TRENDS & SURVEYS

Three Out Of Four Employees Use Managed Care You may want to beef up your advertisements in HMO employee brochures: three out of four insured U.S. workers got health coverage through managed care in 1995, … | MORE »

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THE NEWS MONITOR

Former Surgeon General Campaigns For Obese In response to recent studies that show most doctors don’t advise their patients on weight problems because they don’t know how, C. Everett Koop’s privately funded agency named after … | MORE »

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ELI LILLY SCORES WITH MARKETING CAMPAIGN OF INSULIN DRUG

When the U.S. Food and Drug Administration approved Humalog for prescription sale in July 1996 – after four years of clinical trials – pharmaceutical Eli Lilly had only four weeks to promote the new insulin … | MORE »

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MEDICAL PRACTICE LOOKING TO EXPAND REACH WITH INTERNET STOCK OFFERING

Primary Care Centers of America (PCCA), a chain of medical practices based in Mitchellville, Md., not only is on the cutting edge of healthcare management, but is testing a novel way to launch a stock … | MORE »

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MARKETERS TESTING MORE WATERS TO KEEP THE ABORTION CAUSE AFLOAT

While the 25th anniversary of Roe v. Wade last month was surrounded by violence at several abortion clinics nationwide, pro-choice marketers have not backed down under pressure. Instead, they have steadily increased their patient education … | MORE »

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NIH’S FINDINGS

Don’t be confused about NIH’s recommendations. Here is synopsis of the findings: While only one out of 10 invasive breast cancers is missed in mammographies done on women in their 50s, one of four is … | MORE »

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