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The News Monitor

April 17th, 1997 by

Partnerships Marketing Firm Offers Pro Bono Work To Educational Group To help reduce the incidence of brain and spinal cord injuries, Ad-Tech Communications has joined efforts with the Think First Foundation as its primary pro… Continued

Advertising Abstract: Campaign Dishes Up Food For Thought

April 17th, 1997 by

To capture the mass target of doctors and pharmacists who routinely screen patients for cholesterol and glucose levels, Lehman Millet Incorporated (LMI), Boston, created a mouth-watering campaign for the launch of Boehringer Mannheim Corporation’s (BMC)… Continued

CALENDAR

April 17th, 1997 by

May 7-9: Second National Forum on Customer Based Marketing Strategies: Answering the Call to Action. Healthcare Strategy Institute. Washington, D.C. 847/869-8482 June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician… Continued

Finding The Local Route To Global Success

April 17th, 1997 by

Global public relations programming poses special challenges for executives in the healthcare industry. Differing cultures, healthcare systems, regulatory authorities and reimbursement schemes can complicate the task of devising strategic programs that apply to all markets.… Continued

Honorable Mention – PR Campaign: GCI Group Heads Up Unique Media Blitz That Leads To Increase In Sales

April 17th, 1997 by

Campaign: "Hats Off to Rogaine" Company: GCI Group (N.Y, 212/546-2200) Campaign Budget: $600,000 (campaign came in under budget by approximately 5 percent) Although "Hats Off to Rogaine" officially kicked off on April 3, 1996, the… Continued

Honorable Mention – Marketing Campaign: Porter-Novelli Kicks Butt With Month Long ‘Smokeout’ Campaign

April 17th, 1997 by

Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Best Marketing Campaign: Schwartz Communications Gets To The Heart Of Cause Marketing

April 17th, 1997 by

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

Civic Internship Programs Boost Community Relationships

April 14th, 1997 by

Considering the controversial, emotionally loaded issues tied to the healthcare industry, it’s difficult for local industry leaders, decision-makers and influencers to fully understand how the medical system operates – unless they see it firsthand. With… Continued

Creating A Hotline To Journalists

April 14th, 1997 by

With all the Internet and related technology products in the marketplace, it’s a PR challenge to have yours stand out in a swarm of thousands. But one Upper Montclair, N.J.-based PR company, The Bender-Hammerling Group… Continued

1997 Big Apple Awards Winners

April 14th, 1997 by

The New York Chapter of the Public Relations Society of America last week provided PR NEWS with the 1997 winners of the Big Apple Awards. The only winner not yet disclosed is the "Best of… Continued