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News: Industry Wrap-Up

June 9th, 1997 by

Corporate Restructuring: Edelman’s New York Office Branches Into Three Units The New York office of Edelman Public Relations Worldwide has reorganized to form three new operating units. Michael Morley, president of Edelman New York and… Continued

Communicators Speak Directly with Corporate CEOs and Presidents

June 9th, 1997 by

A majority of top communicators report directly to the CEO or president of their organization, and almost all provide some kind of strategic counsel at least weekly, according to the second part of a survey… Continued

Media Insight – Rolling Stone Magazine

June 9th, 1997 by

1290 Avenue of the Americas New York, N.Y. 10104-0298 Phone: 212/484-1616 Editor’s Note: In its 30th year, Rolling Stone has a staff of 40-plus editors and contributing writers who produce the bi-weekly pop culture magazine.… Continued

Public Relations Plays Key Role in Promotion of Online Publications

June 9th, 1997 by

Public relations campaigns for Web sites have become an integral part of online publishers’ marketing efforts, often providing a measurable boost to viewer traffic. Some publishers find it more cost-effective to use their in-house public… Continued

Keeping Track of Competitors, Industry is a Daily Challenge

June 2nd, 1997 by

It’s no secret that corporations nationwide pay clipping services thousands of dollars a year to send them proof of what kind of exposure they’re getting. But communicators are learning that they have to closely follow… Continued

Companies Offering SMTs

June 2nd, 1997 by

Broadcast News Associates Inc. New York, 212/472-7300 Contact: Mary D’Arcy Broadcast News Coverage Los Angeles, 714/851-2842 Contact: Susan Tripp Chanticleer Communications Inc. Austin, TX 512/338-0095 Contact: William M. Jackson Conus Video & Satellite Services Minneapolis,… Continued

News : Industry Wrap-Up

June 2nd, 1997 by

Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued

The TWA Crash: How Not To Handle A Crisis

June 2nd, 1997 by

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued

PR Tour de Force: Putting Together an SMT Requires Simplicity, Not Pizzazz

June 2nd, 1997 by

At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

PR & Marketing Calender

June 2nd, 1997 by

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued