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Procter & Gamble Tightlipped About PR Surrounding Coupons Controversy

April 28th, 1997 by

If you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued

Java’s PR Campaign About Meshing Timing and Control

April 28th, 1997 by

In promoting the official launch in October 1996 of Java Enterprise Computing, Sun Microsystems Computer Co. recognized early on that cyberspace was key to its $1 millionplus, PR campaign rollout that began last fall. And… Continued

News: Industry Wrap-Up

April 28th, 1997 by

Drasnin Comm. Puts The Face On Debbi Fields PR companies are faced with all kinds of interesting challenges – repairing reputations, lobbying legislators, counseling CEOs about layoffs – but rarely does a task come that’s… Continued

PR & MARKETING CALENDAR

April 21st, 1997 by

April 24-25: Global Public Affairs Institute, "Managing Public Affairs in the Pacific Rim," San Francisco, 212/481-1782. April 24-27: Public Relations Society of America, "Annual Section Conference," Irving/Dallas, 212/995-2230. April 25: Society of Professional Journalists, "SDX… Continued

NEWS: INDUSTRY WRAP-UP

April 21st, 1997 by

CEOs Urged to Convert Customers into Shareholders The annual orbes-American Stock Exchange CEO Conference held April 11 in Cleveland provided more than an industry glimpse at the health of the stock market today: it underscored… Continued

SMOKING GUNS: PR/MARKETING S ROLE IN A HEALTHIER AMERICA

April 21st, 1997 by

Few would doubt the povocative and often controversial power of marketing to affect change in smoking behaviors and attitudes. Case-in-point, a new TV spot for the California Campaign Against Smoking: cigarettes are raining down on… Continued

MEDIA INSIGHT: LIVE WITH REGIS & KATHIE LEE

April 21st, 1997 by

7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued

FIERCE COMPETITTION AWAITS U.S. FIRMS BREAKING INTO LONDON PR

April 21st, 1997 by

The London PR industry thrives on a somewhat strange blend of professional elixirs: fierce competitiveness mixed with gentility. Perhaps there s no better illustration of that than Lord Chadlington, the founder of Pounds 22 plus-million… Continued

HOW TO GET YOUR CEO IN PRINT OR IN FRONT OF TV CAMERAS IN THE RIGHT LIGHT

April 21st, 1997 by

In the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued

COMPANIES OFFERING MEDIA TRAINING

April 21st, 1997 by

Following is a list of some companies that offer media training. Allan Bonner Communications Management Inc. Toronto, 416/484-1667 Contact: Janice Maas Imada Wong Communications Group, Inc. Los Angeles 213/622-6513 Contact: S. Robert Park Barry McLoughlin… Continued