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October 13th, 1997 by

Oct. 16: PRSA/NCC, "Integrated Marketing Communications for PR Practitioners with Dr. Clarke Caywood, chair, Department of Integrated Marketing, Northwestern University," Washington, D.C., 703/691-9212. Oct. 18: The New York Press Club Foundation, "Fifth Annual Conference on… Continued

Market Trends

October 13th, 1997 by

Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued

Media Insight: Conde Nast Traveler

October 13th, 1997 by

Conde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued

How To Prep Your CEO for the Media Spotlight – Or Glare

October 13th, 1997 by

Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued

Survey Shows PR Budgets Growing, Both Internally and Externally

October 13th, 1997 by

Many corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued

Marv Watch: The Best Advice

October 6th, 1997 by

During our online sojourns, we came across this beauty on People’s Web site: The Associated Press reported that one expert advised that Marv Albert’s next PR move should be to go to Barbara Walters or… Continued

Calendar

October 6th, 1997 by

October 7: Women Executives in Public Relations, "Season Kickoff Event" to announce new board, New York, 203/226-4947) October 7: Global Technology Communications, "Global Information Technology Marketing/Public Relations," Redwood Shores, Calif., 415/638-3416. October 14-17: Institute for… Continued

The Drill on Crises: A Guide on What to Do – And Not to Do

October 6th, 1997 by

Crisis plans, no matter how well thought out, don’t amount to much if they haven’t been put to the test. So to find out if your plan passes muster, it’s smart to devote four to… Continued

Nat’l Foundation Study Shows Women Using Internet More.

October 6th, 1997 by

In other cyber news, a just-released study by the National Foundation for Women Business Owners debunks some myths about how technology- and Internet-savvy women really are (it’s typically been reported that men have embraced online… Continued

Setting up Shop On the Internet Likely to Include Cust. Relations

October 6th, 1997 by

According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued