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Fashion Industry Shows Social Awareness Through SMT

Many people outside of the New York fashion scene may not know that the fashion industry cares about much more than just giving consumers something to wear. The Council of Fashion Designers of America, (CFDA) … | MORE »

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PR & Marketing Calendar

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management," … | MORE »

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On The Pulse

Alternative Medicines Gaining Popularity Marketers may want to look at holistic marketing, considering that one in 3 Americans now turns to alternative healers, say pollsters. A recent Gallup survey has reported that visits to holistic … | MORE »

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The News Monitor

Quebec Embarks on Major Ad Blitz Promoting Health Reform The Quebec government is spending $1.9 million on a two-month advertising campaign to promote its reform of the province’s healthcare system – including the closing of … | MORE »

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Complying With Government Regs a Challenge for Marketers

The federal government’s issuance of a model compliance plan provides healthcare marketing executives with an important opportunity to help their companies develop compliance programs that can limit their possible exposure for criminal or civil liability … | MORE »

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Health System Uses TV Show To Educate Public, Showcase Itself

In 1995, after a meningitis outbreak developed in the community of Norfolk, Va., a high school boy died and the community panicked due to lack of information about the disease. Local health system marketers came … | MORE »

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Healthy Freebies Are Turning Heads on the Internet

Consumer healthcare PR practitioners have found, indeed, that "some things in life are free" as the traditional advertising method of offering free samples has become wildly successful on the Web. An informal look at the … | MORE »

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Branding Techniques During a Merger: A Challenge for Marketers

To create a corporate brand after a merger means forging a perception that leads the customer to believe that the new company and the products and services it offers are worth more than its competitors. … | MORE »

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Before Your Send That VNR….

1. Do not send the half-inch or VHS tapes that most people use on their VCR machines at home. The quality of this inexpensive format is not acceptable to most TV stations or cable operations. … | MORE »

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A VNR Success Story

When account executives at Schwartz Communications were handed the announcement of the FDA’s approval of the ForeRunner AED, a medical device by Heartstream, Inc., their first thoughts were to create a VNR. Seattle-based Heartstream is … | MORE »

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