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M&A Watch: An Eye On The Changing Healthcare Climate

July 10th, 1997 by

Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued

Calendar

July 10th, 1997 by

July 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued

The News Monitor

July 10th, 1997 by

Partnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued

HMOs Revamping Marketing Strategy To Play By The New Medicaid Rules

July 10th, 1997 by

The days of winning over Medicaid recipients through overly aggressive direct marketing incentives are quickly coming to an end, as more and more state Medicaid agencies are stepping up efforts to "protect the healthcare interest"… Continued

Fast Facts on Enrollment

July 10th, 1997 by

Does your state use a health benefits consultant/broker-based program to enroll Medicaid recipients into a managed care Medicaid plan? More than likely it does, according to the recent Medicaid Managed Care Enrollment Study, conducted by… Continued

Meeting Highlights Key Marketing Tips on Medicaid and Web Sites

July 10th, 1997 by

CHICAGO – Useful marketing tips from the conference floor of "Strategies in a Dynamic Healthcare World," sponsored by The Alliance for Healthcare Strategy and Marketing held here last month, looks at Medicaid marketing strategy, building… Continued

Healthcare Info Company Conveys Corporate Identity With Mountains

July 10th, 1997 by

When the marketers at PHAMIS Inc. (Public Health Automated Medical Information Systems) geared up to launch its corporate identity campaign last Fall, they went to the Himalayan mountains. PHAMIS and its agency, Phinney Bischoff Design… Continued

Case Study No. 115: NYLCare Health Plans

July 10th, 1997 by

Growing MSA Appeal Signals Managed Care Overhaul When Congress gave the green light to small business owners and employees of small employers for MSAs (Medical Savings Accounts) last year, NYLCare Health Plans, Inc. of New… Continued

Going Above and Beyond The Call of Demographics

July 10th, 1997 by

"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued

Scorching Temperatures Trigger ‘Keep Cool’ Public Health Messages States Learn From Chicago’s Heat Massacre

July 10th, 1997 by

For many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued