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Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued

The cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued

Marketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued

Pro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued

Having an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued

Shriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued

Whatever!?! Letter From Disney’s Eisner: Worthy of ‘War and Peace’ Honor Perhaps Walt Disney [DIS] CEO Michael Eisner thought readers would be armed with hankies, but we found his letter for the company’s annual report… Continued

Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued