Canon’s Product Tour Spans From Local Schoolhouse to White House

It's occurred to many companies recently that placing their products into schools is a great way to promote visibility of their product and develop brand loyalty among teachers and kids. It's also an excellent way for corporations to gain positive media coverage in the educational setting -- coverage that helps to position the company as a generous and concerned corporate citizen. (See PRN, 12/8/97, 10/20/97, 10/6/97, 9/8/97, 8/25/97)