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Facebook’s Usage Figures Are Expected to Keep Falling But Brands Needn’t Worry Yet

February 27th, 2018 by

“Uneasy lies the head that wears a crown.” There’s good news and bad news for Facebook in terms of U.S. adult usage. The bad news is usage levels likely will fall in 2018, something that’s not happened in nearly one decade. The good news is it can absorb small reductions in usage for many years without its dominant position being threatened.

Raj Nair, Former President, Ford N America

The Week in PR

February 27th, 2018 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the growing list of companies cutting ties to the NRA (and those that are trying to find middle ground), the unspecified inappropriate behavior that brought down a Ford president and Facebook’s apology about tweets the President cited as proof that Robert Mueller was off course.


The Measurement-Data Bandwagon Isn’t Moving Quite as Rapidly as Thought, New Survey Shows

February 27th, 2018 by

Data, data, data. Every communicator’s on top of data, right? Maybe not, according to a new report from The Conference Board’s Society for New Communications Research. The study of 102 public companies finds few are staffing their communications departments with people who bring competency in data analytics.


CrossFit Grows Consumer Engagement With Social Video 76% to Top Health Brands’ Posts

February 27th, 2018 by

Similar to other segments we’ve been reviewing during the past few weeks, the Health & Fitness category owes much of its 2017 growth in consumer engagement with its social posts to video. In addition, it’s following the pattern of other industries, which have posted fewer pieces of content and increased engagement. CrossFit was the leader in this category in 2017, Shareablee says.

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How to Raise Employee Engagement via Product Experiences and Strategic Communication

February 20th, 2018 by

So many communicators tell us that internal communications just might be the most difficult assignment for a PR pro. This article provides real-world examples of how two brands, Slack and Dropbox, build engagement and excitement within their ranks with the ultimate goal of creating brand advocates.


Marketers Know Ads Near Fake News Can Hurt a Brand But Seem Reluctant to Change Things

February 20th, 2018 by

With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.


Brands Urged to Speak Out on Important Issues but Also Treat Employees Well

February 20th, 2018 by

APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.

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Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted

February 20th, 2018 by

Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.


The Week in PR

February 20th, 2018 by

Our weekly roundup of trends, news and personnel announcements in the world of communications and marketing. This week’s stories include the shooting in S. Florida, Facebook’s involvement with Robert Mueller’s 13 indictments for the Russians, Jamie Foxx and Shaun White make us wonder if they have PR people and Carnival Cruise Lines becomes bruise lines off Australia.


Getting Old: Facebook’s User Totals Still Impress, Yet Youngsters Aren’t Powering Its Growth

February 13th, 2018 by

It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.