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How to Raise Employee Engagement via Product Experiences and Strategic Communication

February 20th, 2018 by

So many communicators tell us that internal communications just might be the most difficult assignment for a PR pro. This article provides real-world examples of how two brands, Slack and Dropbox, build engagement and excitement within their ranks with the ultimate goal of creating brand advocates.


Marketers Know Ads Near Fake News Can Hurt a Brand But Seem Reluctant to Change Things

February 20th, 2018 by

With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.


Brands Urged to Speak Out on Important Issues but Also Treat Employees Well

February 20th, 2018 by

APCO spent 6 months asking 1,000 of what it called “hyper-aware and influential U.S. consumers” how much credence they put in corporate social responsibility. As you might expect, 90% of those surveyed said it was highly important. One of the more interesting takeaways is that the public judges a company’s social goodness by how well it treats employees.

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Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted

February 20th, 2018 by

Is it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.


The Week in PR

February 20th, 2018 by

Our weekly roundup of trends, news and personnel announcements in the world of communications and marketing. This week’s stories include the shooting in S. Florida, Facebook’s involvement with Robert Mueller’s 13 indictments for the Russians, Jamie Foxx and Shaun White make us wonder if they have PR people and Carnival Cruise Lines becomes bruise lines off Australia.


Financial Brands Maintained Strong Consumer Engagement in ’17 Despite 15% Drop in Content

February 13th, 2018 by

Financial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.

Dressed Down: A mannequin atop 28 feet of old clothes urges commuters at NY’s Oculus to recycle garments. The Electric Coffin-built installation was part of Unilever’s and Savers’ out-of-home, cause-marketing display, Feb. 6-7.  Source: Unilever/Getty Images

Unilever Wants to Clean More Than ‘Net as It Erects 28-Ft Pile of Soiled Clothes at 9/11 Site

February 13th, 2018 by

How do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.


The Week in PR

February 13th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include PRSA’s chief challenging the LA Times, another wrinkle in the Nassar/gymnastics scandal and new tools coming March 1 for publishers on Facebook’s News Feed.

Emotional 6 Pack: The scene outside a Houston McDonald’s last month during a takeover by Hispanic TV character El Chapulin Colorado. McDonald’s hopes its campaign will forge a personal and emotional tie with Hispanics of all ages.
Source: McDonald’s/Boden

How McDonald’s Uses a Former Superhero to Raise Awareness and Sales of Its Dollar Menu

February 13th, 2018 by

We often examine PR campaigns once they’re over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald’s constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.


Getting Old: Facebook’s User Totals Still Impress, Yet Youngsters Aren’t Powering Its Growth

February 13th, 2018 by

It’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.