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Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly. | MORE »

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6 PR Archetypes in Search of a Solution

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank. | MORE »

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Tracking Nascent Social Media Platforms Cost of Doing Business

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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How To Hire a Social Media Manager

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge. | MORE »

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Taking A Brand New Look at Visual Storytelling

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.  | MORE »

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Communicators Outline Strategies For Enhancing Brands’ Influence

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand. | MORE »

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Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American | MORE »

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Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social | MORE »

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Campaign Evaluation: Logic Models Ensure Results

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard | MORE »

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