The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.