At its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.
Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.
While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.
Keyword-based SEO is a trap. Most of us know that keyword stuffing is a bad idea, but many aren’t aware that most of the effort put into keywords is of low consequence.
As engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.
Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.
From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.
C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.