Recently, PRNEWS decided to revive the series “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter,” we will interview a fellow journalist, finding out what works best when it comes to media relations.
Latest Posts
Raising Cain: Former CEO’s Posthumous Tweets Cause Confusion
August 13th, 2020 by Nicole SchumanCasual Twitter scrollers may have noticed a tweet from Herman Cain, the now-deceased former C.E.O. and 2012 presidential candidate. The tweet linked to a new Trump campaign ad, discrediting Joe Biden. Needless to say, many Twitter users were shocked and confused at this attempt to raise Cain.
Pandemic Increases Pressure for Black Communications Professionals to Out-Perform, Study Finds
August 12th, 2020 by Nicole SchumanA new study by Media Frenzy Global and the Black Public Relations Society of Atlanta compiled the unique challenges and pain points for Black communications professionals posed by COVID-19. “COVID-19’s Impact on Black Communications Professionals” includes responses from more than 200 Black public relations employees, in agency, corporate and independent environments, from across the U.S.
[VIDEO] PRNEWS Talks to Lori Perlow of CCESC About Back-to-School Communications
August 12th, 2020 by Nicole SchumanPRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.
How to Avoid Letting Flashy Data Obscure Real B2B Sales Leads
August 12th, 2020 by Jamie KightleyWell-known publications with large circulation figures and numerous unique visitors to their online sites seem attractive targets for generating sales leads. However, placement in publications with small, targeted readerships might be a better route to generating leads and proving PR’s value.
Does Shark Week Provide Good or Bad PR for Sharks?
August 11th, 2020 by Nicole SchumanAny PR is good PR, right? With the arrival of Shark Week, the 32-year-old programming stunt on Discovery, we asked: Is Shark Week good or bad PR for sharks? Sure, the programming features danger and suspense, but also the opportunity for viewers to learn about and gain respect for these majestic creatures.
27 CEOs Promise Action on Diversity by 2030
August 11th, 2020 by Seth ArensteinThere’s a lot to like about today’s announcement of the NY CEO Jobs Council. Its initial goals of hiring 100,00 diverse workers by 2030 are worthy and the cache of member-CEOs seems untouchable. The question some critics ask is what are the Council’s plans for encouraging diverse workers to remain and rise beyond low-level positions?
Q&A: Hashtag Legal’s Jamie Lieberman on Social Media Policies
August 10th, 2020 by Sophie MaerowitzThis year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.
Biden VP Process Practices the Art of Suspense for Good PR
August 10th, 2020 by Nicole SchumanWhile everyone waits on Biden’s VP decision, the articles and takes assessing the possible pick are piling up. The public loves a good build-up, and a growing sense of anticipation really creates some excellent public relations results. While Twitter floods with hot takes and debates, the curiosity continues to heighten.
Lessons Earned: How ‘Languages’ Led to a Successful PR Career
August 10th, 2020 by Jim SimonA veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.