The media market was changing before the pandemic hit. Some of those changes have accelerated or slowed as a result of the novel coronavirus. How should PR pros approach the next few months and the years after that? Our author offers three trends to consider.
Latest Posts
Webinar Explores Tasty Ideas for Pandemic PR and Beyond
August 18th, 2020 by Seth ArensteinIt seems a good bet that many PR pros will work virtually, long after the pandemic ends. The pandemic has proven businesses can exist in a virtual setting. The concepts of remote working and limited budgets permeated today’s PRNEWS webinar, “How to do More with Less: A Holistic Approach to PR.”
Today’s 19th Amendment Celebrations Force Authenticity
August 18th, 2020 by Seth ArensteinCelebrating the 100th anniversary of the ratification of the 19th amendment seems to force a reckoning with authenticity. Several brands, including the NY Times, admit they were on the wrong side of the issue 100 years ago. This reckoning may pave the way for a more honest corporate culture.
Gen Zer’s View: PR Needs to Prompt Social Conversations About Change
August 18th, 2020 by Thomas GillespieEngaging content can not exist in a vacuum. It must respond to the times that created it, argues Thomas Gillespie, a PR pro fresh from an internship. In an age where politics, culture, entertainment and mass movements merge, PR pros must be quick, thorough and compassionate. They must lead the conversation, not react to it.
DNC Can Teach Communicators About Virtual Event Dynamics
August 17th, 2020 by Nicole SchumanTraditionally touted as a celebration for political buffs of all things blue and democratic, the Democratic National Convention will certainly boast a different feel this year, as guests and the nominee’s acceptance speech will be broadcast nationally, but conducted virtually. No former U.S. president Bill Clinton fawning over falling balloons. No real-time booing of Sen. Ted Cruz. No Al Gore swooping in for a spontaneously awkward kiss with Tipper. Because of the coronavirus, it will certainly be a much different experience to watch or stream.
Tips For Measuring the Outcome of PR Efforts
August 17th, 2020 by Nicole RodriguesPR measurement need not be expensive or difficult. Moreover, with data proliferating in the digital environment, PR needs to measure its effort and demonstrate value. NRPR chief Nicole Rodrigues offers a review of measurement basics.
PRNEWS Announces Inaugural Agency Elite Top 100
August 16th, 2020 by PRNEWSAgencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital communications, social media, content creation and everything in between.
Exclusive: Page Society Chair Wheeless Joins APCO Worldwide
August 14th, 2020 by Seth ArensteinPRNEWS has learned exclusively that APCO Worldwide will announce Monday that Arthur W. Page Society chair Charlene Wheeless will join its International Advisory Council as a senior counselor. The veteran communicator most recently was principal VP of global corporate affairs for Bechtel Corporation.
McDonald’s Re-writes Playbook for Corporate America and Crisis
August 14th, 2020 by Eric Rose and Thom WeidlichIn a clawback that is considered highly unusual, McDonald’s sued its former CEO to recoup millions from his November 2019 departure package. Our authors contend the brand’s lawsuit signals a new chapter in how companies will approach PR crises in the era of #MeToo and Black Lives Matter.
Ask a Reporter: Andrew Galarneau, Food Editor, Buffalo News
August 13th, 2020 by Nicole SchumanRecently, PRNEWS decided to revive the series “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter,” we will interview a fellow journalist, finding out what works best when it comes to media relations.