Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

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Crisis Communications at Work in NYC Ebola Case

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.

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5 Ben Bradlee Quotes for Communicators to Live By

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.

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7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.

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PR News Announces Winners of Digital PR and Agency Elite Awards

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.

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Overcoming the Challenges of Digital PR Campaigns

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.

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UPS, FedEx Seek Change in Holiday Shopping Message

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?

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4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

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10 Tips for Telling a Story That Engages Audiences

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.

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Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?

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