Stories by Richard Brownell

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.