Author Archives: Richard Brownell
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.
PR News celebrated the winners and honorable mentions of its 2014 PR People Awards at the National Press Club in Washington, D.C. on Dec. 9, 2014.
Sabrina Horn, Founder, President and CEO, HORN When it comes to leadership, Sabrina Horn says it best: “Be smart. Be kind. Be generous. Be curious. And never, EVER, let anyone or anything get in your …
Ray Day, Vice President of Communications, Ford Motor Company As Group Vice President of Communications for the Ford Motor Company, Ray Day leads all the company’s global external and internal communications and public relations activities. …
Gil Bashe, Executive Vice President, Health Practice Director, Makovsky + Company Gil Bashe heads the Makovsky Health practice and offers large agency perspective and specialty-firm expertise – with experience in brand positioning, crisis and issues …
A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet.