Stories by Richard Brownell

5 Ways to Build Relationships With the Media

September 15th, 2015 by

Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.

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4 News Writing Rules to Craft Irresistible Press Releases

September 14th, 2015 by

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

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4 Tips for Establishing Employee Social Media Guidelines

September 9th, 2015 by

There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.

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Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

September 3rd, 2015 by

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

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4 Social Media Data Management Tips

August 31st, 2015 by

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

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7 Public Speaking Rules to Live By

August 20th, 2015 by

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

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Beme App Taps Into Trend of Raw, Authentic Communications

July 20th, 2015 by

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

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5 Parts of a Successful Email Pitch

July 16th, 2015 by

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

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5 Tasks for Effective Communications Leadership

July 14th, 2015 by

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.