Author Archives: Richard Brownell
Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.
PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.