Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

6 Steps to Brand Forgiveness After a Crisis

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.  | MORE »

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3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

5 Nonverbal Crisis Communications Tips

In a crisis situation, your physical presence can say just as much as the message you are delivering.  | MORE »

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The Power of Communities in Building Your Brand

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.  | MORE »

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One-Way ‘Conversations’ Plague Brands

If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

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A Day in the Life of PR: Win a $500 AmEx Gift Card

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »

Posted in Digital PR, Employee Relations, Free Content, PR Agencies, Water Cooler | Leave a comment

4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

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Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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