Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

3 PR Takeaways From Pew’s News Media Report

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.  | MORE »

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7 Tips for Using Social Media in a Brand Crisis

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly. | MORE »

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5 Steps to Building a Thought Leadership Campaign

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »

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4 Elements of a Successful Blog Strategy

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »

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8 Rules to Sharpen Your PR Writing

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting. | MORE »

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The Game of Thrones of Social Media

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain. | MORE »

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6 Pinterest Tips for Telling Your Brand’s Story

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there. | MORE »

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How to Get Your Brand Started on Instagram [Infographic]

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram. | MORE »

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

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Leaked FTC Report Reveals How Google Altered Search Results

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria. | MORE »

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