Stories by Richard Brownell

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How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

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5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

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PR News Celebrates 2016 Top Women in PR Honorees

January 26th, 2016 by

PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.

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4 Facebook Video Features to Enhance Your PR Communications

January 22nd, 2016 by

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

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5 Ways to Build Your Brand on Periscope

January 15th, 2016 by

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

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4 Press Release Writing Tips for PR Pros

January 12th, 2016 by

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

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8 Crisis Management Policies for PR Pros

January 8th, 2016 by

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

Why You Should Avoid Newsjacking the Presidential Election

December 28th, 2015 by

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

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Infographic: The True Life of a PR Professional

December 18th, 2015 by

Please take a look below at this light-hearted infographic by Upraise PR that takes a moment to have some fun with the world of public relations. Enjoy!