Author Archives: Richard Brownell
The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.
PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.
A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.
UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?
Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?
Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators.
A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.
PR news announced the winners and honorable mentions of its 2014 Platinum PR Awards at a luncheon at the Grand Hyatt in New York City on September 16, 2014