Author Archives: Richard Brownell

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About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

4 Social Media Data Management Tips

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive. | MORE »

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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Social Media, Water Cooler | Tagged , , | Leave a comment

7 Public Speaking Rules to Live By

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.  | MORE »

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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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Beme App Taps Into Trend of Raw, Authentic Communications

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.  | MORE »

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5 Parts of a Successful Email Pitch

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom. | MORE »

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5 Tasks for Effective Communications Leadership

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously. | MORE »

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6 Steps to Brand Forgiveness After a Crisis

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.  | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Tagged , | 1 Comment

3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

5 Nonverbal Crisis Communications Tips

In a crisis situation, your physical presence can say just as much as the message you are delivering.  | MORE »

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