Stories by Richard Brownell

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

As with the battle for the kingdom of Westeros, the contest for which social media network will dominate is far from certain.

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram.