Dec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued
Stories by PRNEWS
MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT
December 16th, 1996 by PRNEWSMcCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued
THE NEWS MONITOR
December 12th, 1996 by PRNEWSLooking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation,… Continued
THE NATURAL LOOK OF LEAVES
December 12th, 1996 by PRNEWSWhen marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers.… Continued
TIPS FOR KEEPING AN ESTABLISHED PRODUCT FRESH
December 12th, 1996 by PRNEWSCoke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued
REACHING FOR THE STARS
December 12th, 1996 by PRNEWSAlmost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would… Continued
OLYMPIC SPOKESPERSON BOOSTS POPULARITY OF INFO LINE
December 12th, 1996 by PRNEWSMarketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV… Continued
HOSPITALS GETTING IN THE GAME, SPORTING HIGHER PROFILE
December 12th, 1996 by PRNEWSSome marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status… Continued
EXCUSES, EXCUSES?
December 12th, 1996 by PRNEWSAccording to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate… Continued
USING EDUCATIONAL PRODUCTS TO GAIN AN EDGE; BECOME INDUSTRY RESOURCE
December 12th, 1996 by PRNEWSDespite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued