Marketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV… Continued
Stories by PRNEWS
HOSPITALS GETTING IN THE GAME, SPORTING HIGHER PROFILE
December 12th, 1996 by PRNEWSSome marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status… Continued
EXCUSES, EXCUSES?
December 12th, 1996 by PRNEWSAccording to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate… Continued
USING EDUCATIONAL PRODUCTS TO GAIN AN EDGE; BECOME INDUSTRY RESOURCE
December 12th, 1996 by PRNEWSDespite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued
STUDY SHOWS LINK BETWEEN TEENAGE SMOKING AND DRUGS
December 12th, 1996 by PRNEWSYou may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are… Continued
SLEEPERS ARE WAKING UP ON THE WRONG SIDE OF THE BED
December 12th, 1996 by PRNEWSMarketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued
MARKETERS STARTING TO RECOGNIZE IT’S NOT RAINING MEN IN HEALTHCARE
December 12th, 1996 by PRNEWSMarketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued
CONSULTING CAREER IS IN STORE FOR MANY IN THE PR FIELD
December 9th, 1996 by PRNEWSA well-known saying in public relations is that PR execs do not retire or fade away – they become consultants. We all know friends and associates who move into the world of consulting when retirement… Continued
PROMOTIONS/NEW JOBS
December 9th, 1996 by PRNEWSAGENCY Kathleen Buczko, former director of public relations for Epson America Inc., Torrance, Calif., joins Base One Markting, Torrance, Calif., as VP and general manager. (Base One, 213/462-0900) Ogilvy Adams & Rinehart, New York, has… Continued