It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI.
Stories by Kristina Jaramillo
PR’s Key Role in Managing Big Data
May 19th, 2014 by John RoderickThe promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.
Social Chats Can Backfire, So Have a Plan in Place First
May 19th, 2014 by PRNEWSWhether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.
Break Down the Silos and Connect the Dots
May 12th, 2014 by Diane Gage LofgrenToday’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.
Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat
May 12th, 2014 by PRNEWSWith their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
Nurturing Reputation
May 12th, 2014 by PRNEWSCommunicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.
How To Rebuild a City’s Image
May 12th, 2014 by Brad Weaber and Kelly SchulzPR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.
How to Listen for the ‘Digital Echo’
May 12th, 2014 by Kami HuyseThe lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.
Critical PR Issues Debated at Counselors Academy Event
May 12th, 2014 by PRNEWSThe Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
The New Frontier for Press Releases
May 5th, 2014 by Evan Zall and Kristina MarkosThe press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.