Archive: December 2015

Little things can make a big difference when it comes to a smooth reading experience.

Ashley McCown, President of Boston-based Strategic Communications firm Solomon McCown, provides her annual review of the top ten public relations crises of the year.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

An unforeseen crisis can’t be prevented, and with the immediacy of today’s media, it can take minutes for misinformation to morph into its own conversation.

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.

If your boss tells you to make a viral video that appeals to everyone, please have them read this.

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client.

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.