Winner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued
Archive: October 2015
2015 Agency Elite Awards: Consumer Marketing
October 27th, 2015 by Mark RenfreeWinner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued
2015 Agency Elite Awards: Community Relations
October 27th, 2015 by Mark RenfreeCo-Winner: 135th Street Agency—REVOLT TV x Boys & Girls Club "#HelloHarlemNYC" Youth Initiative 135th Street Agency, a full-service experiential marketing and public relations agency, and client REVOLT TV partnered with Park to Park, a network… Continued
2015 Agency Elite Awards: Content Marketing
October 27th, 2015 by Mark RenfreeWinner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014 Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away… Continued
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past … Continued
PR News Announces 2015 Platinum PR Award Winners
October 26th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
How to Write for PR with Inspiration from Literature
October 26th, 2015 by Ian James WrightStop writing boring material. Instead, embark on a grand adventure and take the reader along with you.
Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration
October 26th, 2015 by Seth ArensteinIt’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.