Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
Archive: October 2015
How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark Renfree6 Steps to Creating Compelling Video Content for Your Brand
October 30th, 2015 by Richard BrownellHere are some thoughts to consider when starting a video project from scratch.
4 Social Components of the CMO’s Toolkit
October 29th, 2015 by Will McInnesSocial is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.
3 Must-Haves in Twitter’s “Brand Hub” For PR Pros
October 29th, 2015 by Mark RenfreeThe Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.
Sell PR Data to Senior Execs First—Then Sell Them on PR
October 28th, 2015 by Seth ArensteinBoeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
How to Get Media Attention During an Active News Cycle
October 28th, 2015 by Andrew Blum, AJB CommunicationsIt’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.
PR News Announces Winners of 2015 Agency Elite Awards
October 27th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame
October 27th, 2015 by Mark RenfreeIn the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.
2015 Agency Elite Awards: Financial Communications
October 27th, 2015 by Mark RenfreeWinner: ICR Inc.—IPO Communications ICR, the consistent market leader in IPO communications, provided strategic counsel and communications services on 38 IPOs in 2014, including many of the best growth stories of the year. ICR worked… Continued
2015 Agency Elite Awards: Website
October 27th, 2015 by Mark RenfreeWinner: 70kft In 2014, Dallas-based integrated brand communications agency 70kft set out to revitalize its website and better represent the company’s new brand and expanded service capabilities. In 2009, niche design agency Stratosphere Creative went… Continued