PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?
Archive: January 2015
Parody Packs a Punch for Communicators
January 26th, 2015 by PRNEWSParody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course?
Media Management: Navy Pier PR a Lifesaver After Media Snafu
January 26th, 2015 by PRNEWSA major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.
That’s a Wrap: How CPG Companies Use Visual Storytelling
January 26th, 2015 by PRNEWSFind “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication.
Infographic: How You Spent Your Time Online in 2014
January 23rd, 2015 by Richard BrownellThis clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.
7 Reasons Tumblr Matters to PR Pros and Marketers
January 23rd, 2015 by Steve GoldsteinTumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.
6 Tips for Influential Writing on Social Media
January 22nd, 2015 by Mark RenfreeThere is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.
PR Insider: Corporate Communications in a Collaborative Economy
January 22nd, 2015 by Dr. Roger HayesBusiness leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control
January 22nd, 2015 byThe New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.
4 Tips for Producing (Less Static) Podcasts
January 21st, 2015 by Matthew SchwartzThere are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of […]