Archive: January 2015

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

Rev. Dr. Martin Luther King, Jr. is known as one of history’s best communicators. In his writing, he employed a rich feast or oratorical strategies and stylistic devices, and he displayed a command of grammar and a comprehensive understanding of how to organize a speech for maximum impact. Here are some of his most memorable remarks on communication and leadership.

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic.

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.