Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.
Archive: November 2014
Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing
November 10th, 2014 by PR News EditorsHow to…Find Influencers on Instagram
November 10th, 2014 by Melissa Vigue & Nicole HallIt is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.
Creating a Sense of Urgency for Communicators
November 10th, 2014 by Karen AlbrittonJump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.
Online Marketing Needs a Mobile-First Approach
November 10th, 2014 by PR News EditorsBrands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach.
PR, Marketing and Advertising Syncing Up
November 10th, 2014 by PR News EditorsStronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.
PR News Announces 2014 PR People Awards Finalists
November 10th, 2014 by PRNEWSFrom our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.
10 Tips for Achieving Work-Life Balance
November 7th, 2014 by Richard BrownellWe asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.
3 Things Taylor Swift Does Right on Social Media
November 7th, 2014 by Mark RenfreeIt’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media.
8 Phrases and Clichés to Avoid in Your Writing
November 6th, 2014 byProfessional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.