Archive: November 2014

Infographic: Cracking the Code of the Millennial College Student

November 26th, 2014 by

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.

15 Reasons to Be Thankful for Working in PR

November 26th, 2014 by

Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR.

facebook1

The End of Garden-Variety Conferences Is Nigh (or Should Be)

November 25th, 2014 by

I was watching a New York Knicks game recently when Carmelo Anthony sank a three-point bucket to tie the game. Melo jumped for joy, as the Madison Square Garden crowd roared with approval. A guy sitting courtside (probably in his late 30s or early 40s) leaped out of his seat to revel in the moment, […]

Even Twitter’s CFO Has Trouble Using Twitter

November 25th, 2014 by

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.

5 PR Tips on Crafting a Compelling Biography

November 25th, 2014 by

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.

The End of Garden-Variety Conferences Is Nigh (or Should Be)

November 25th, 2014 by

I was watching a New York Knicks game recently when Carmelo Anthony sank a three-point bucket to tie the game. Melo jumped for joy, as the Madison Square Garden crowd roared with approval. A guy sitting courtside (probably in his late 30s or early 40s) leaped out of his seat to revel in the moment, … Continued

4 Key Elements of Any Media Relations Strategy

November 24th, 2014 by

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.

maxwell_smart_with_shoe_phone

Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

November 24th, 2014 by

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.

PR Insider: Newspapers and Editorial Boards Still Have Impact

November 24th, 2014 by

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.

How to…Strategize for Mobile Apps

November 24th, 2014 by

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?