Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.
Archive: November 2014
How to Reconfigure a (Bad) Press Release
November 17th, 2014 by Reg RoweIf you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.
Survey Finds Broad Use of Social Listening
November 17th, 2014 by PRNEWSAbout two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.
Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies
November 17th, 2014 by PRNEWSWith the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.
Comings and Goings: PR People Moves for the Week of November 17, 2014
November 17th, 2014 by PRNEWSHere’s a look at new assignments for some notable names in the public relations profession for the week of November 17, 2014.
Al Roker’s World Record Weather Report Makes for Easy PR Win
November 14th, 2014 by Richard BrownellAl Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.
4 Ways Social Media is Changing Brand Management
November 14th, 2014 by Mark RenfreeOnline conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.
Infographic: How Do PR Pros Use Social Listening Data?
November 13th, 2014 by Steve GoldsteinIn a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.
PR Insider: King Tipping
November 13th, 2014 by David RobinsonCrisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.
Dr. Oz, Bill Cosby Prove Twitter Is Still a Dangerous Game
November 13th, 2014 byDr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites.