Archive: February 2014

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.

You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

One of the more intriguing facets of the 2014 Edelman Trust Barometer concerns the credibility of spokespeople for companies and organizations. The trend lines bear watching for PR executives and communicators looking to both personalize the face of their brand and improve employee relations The 2014 Edelman Trust Barometer online survey sampled 27,000 general population […]