Archive: November 2013

Public Relations professionals are under more and more pressure to measure the results of their work. At the same time, the professional media outlets, which have been the mainstay of the third-party credibility model, continue to crumble while digital communication has taken center stage.

Less than a week after it went public Nov. 7 Twitter rolled out a new tool called custom timelines. The feature enables its users to drag and drop tweets to form custom lists of Twitter messages on whatever topic interests them. For PR pros patched into Twitter there’s probably a lot more where that came from

Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.

There were very few investors who waited to jump on Twitter’s IPO when the social networking platform went public on November 7. In a similar vein more than half (53%) of consumers that reach out to brands on Twitter expect a (very) quick follow up, according to a new study.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

This is what it takes to create the story that goes viral on social media.

One of the more insidious aspects of living in a digital age is not having enough time to read full-length articles as much as I like.

Sure, I make a valiant effort to read that wholly absorbing, 20,000-word piece in The New Yorker or a wonderful essay in Harper’s.
But then the distractions kick in, most of them self-inflicted

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.