Archive: November 2013

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.

Welcome to an exclusive new PR News video series, “Executive Critique,”  in which we review and deconstruct how C-suite executives perform in on-air media interviews. The series, in partnership with CommCore Consulting, will provide communicators… Continued

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.