Archive: September 2013

How to Speak Your Stakeholder’s Language

September 6th, 2013 by

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

Chobani’s Crisis Communications Strategy: So Far, So Good

September 5th, 2013 by

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance.

3 Questions PR Pros Should Ask Before Posting on Facebook

September 5th, 2013 by

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.

PR Lessons from the Lava Lamp’s 50-Year Run

September 4th, 2013 by

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

3 Tips for Building a Brand Community on Reddit

September 4th, 2013 by

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community.

Diana Nyad’s 3 Messages Should Connect With PR Pros

September 3rd, 2013 by

When Diana Nyad emerged from the ocean on Monday — having swum about 110 miles in roughly two days—she was battered and bruised but her spirit was no worse for wear. The first swimmer to make the trek from Cuba to Key West, Fla. without a shark cage, Nyad had three specific messages that should inspire communicators as they transition to a digital age.

3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

September 3rd, 2013 by

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”

Look Up. It Can Be Addictive.

September 3rd, 2013 by

Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business meetings to social gatherings, from conference rooms to concert halls, from boardrooms to, um, bedrooms. The advice? Look Up! Move […]