It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?
Archive: August 2013
Be a Siren, Not a Car Alarm: When Less is More in PR
August 13th, 2013 by Adam MyrickWhen we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
CEO’s Firing of Patch Creative Director Sends the Wrong Message
August 12th, 2013 by Matthew SchwartzTim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company.
4 Insider Tips for Excellent Facebook Ads
August 12th, 2013 by Lucia DavisWith constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar.
Case Study: American Traffic Solutions Inc. Uses Small Investment in Facebook Ads to Spread the Word About Highway Safety Company: American Traffic Solutions
August 12th, 2013 by PRNEWSIn the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products.
Taking A Brand New Look at Visual Storytelling
August 12th, 2013 by Chuck TanowitzIn the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.
Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues
August 12th, 2013 by PRNEWSThe vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.
Paula Deen Fails Badly in a Crisis, While NE Pats Deftly Protect Brand
August 12th, 2013 by Katie PaineIf you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.
PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’
August 12th, 2013 by PRNEWSKiller messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
3 Steps to Convince B2B Senior Leaders to Launch on Instagram
August 9th, 2013 by Steve GoldsteinInstagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?