With social media demographics beginning to skew older, LinkedIn is bucking the trend by targeting two new demographics–teenagers and college students. Beginning September 12, LinkedIn will be available globally to users 13 and up. Not only that, but University Pages have been rolled out.
Archive: August 2013
5 Media Relations Tips to Memorize During a Crisis
August 19th, 2013 by Lucia DavisCrises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.
LeanIn.org’s Promise
August 19th, 2013 by Tony SilberLate last week, Facebook COO Sheryl Sandberg’s foundation, LeanIn.org, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious. How could a non-profit dedicated to empowering women, and fighting the glass ceiling, engage in what many people say are […]
Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
August 19th, 2013 by PRNEWSThe U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.
Cross-Functional Efforts Key to Social Marketing
August 19th, 2013 by Howard SholkinThe rapid growth of social channels, blogs and LinkedIn has grabbed the attention of professionals throughout most every organization. And public relations departments, of course, have been among the earliest adopters of social media.
Lack of Resources is Cited as a Barrier to Multimedia Storytelling
August 19th, 2013 by PRNEWSWhether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.
Study: Data-Driven Marketing Delivers Global Value; CEO’s Lack of Coaching Presents Opportunity for PR Pros
August 19th, 2013 by PRNEWSA majority of marketers (78%) are feeling pressure to become more data-driven. Nearly two-thirds of CEOs do not seek professional counsel.
FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR
August 19th, 2013 by PRNEWSDave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
Avoid the ‘Snapchat’ Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled persistence. I’ve found in my career as a journalist […]
Avoid the “Snapchat” Press Release
August 18th, 2013 by Tony SilberI was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled pers…