Archive: April 2013

Case Psychological Association’s Campaign Builds Awareness Of Therapy as an Alternative to Treatment With Drugs

April 22nd, 2013 by

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in

7 Tips for Incorporating KPIs into Your Measurement Strategy

April 19th, 2013 by

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Why Qantas Eliminated Its Media-Relations Twitter Feed

April 19th, 2013 by

Australian airline Qantas shut down its media-facing Twitter account as of today.

2013 SOCIAL MEDIA ICON AWARDS – Winners and Honorable Mentions

April 18th, 2013 by

    SOCIAL MEDIA ICON AWARDS 2013 PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City. The winners… Continued

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

6 Tips for Deploying a Pinterest Editorial Calendar

April 18th, 2013 by

Pinterest, says director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Engage Your Audience on Pinterest By “Curating Like a Pirate”

April 18th, 2013 by

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

2013 Social Media Icon Awards: Twitter PR Campaign

April 17th, 2013 by

Winner: Academy of Country Music – 2012 ACM Awards In lieu of a traditional press conference, the Academy of Country Music hosted in 2012 the first-ever digital press conference for an awards show nomination slate—on… Continued

2013 Social Media Icon Awards: Promoted Tweet Campaign

April 17th, 2013 by

Winner: United Nations Foundation – #RioPlusSocial Following the success of the annual Social Good Summit held in New York City during the high-level sessions of the UN General Assembly, the United Nations Foundation wanted to… Continued