Archive: April 2013

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

A press release headline is often where the first impression is made on journalists and readers.

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.