In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.
Archive: April 2013
5 Tips to Get Started With ‘Big Data’
April 12th, 2013 by Scott Van CampWith the demand for data scientists high, PR pros must think about how to leverage Big Data.
Jay-Z Shows His PR Chops in Response To Criticism About Trip to Cuba in ‘Open Letter’
April 12th, 2013 by Bill MiltenbergJay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.
Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara
April 11th, 2013 by Steve GoldsteinIn this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
Infographic: 2012 Paid Better for PR Pros than 2011
April 11th, 2013 by Bill MiltenbergWith the general economy on the upswing PR pros have reason to be hopeful about the future.
Online Media Consumption Now Exceeds Offline Use
April 11th, 2013 by Bill MiltenbergFor consumers of media worldwide, online usage now exceeds offline media consumption.
5 Questions to Ask PR Job Candidates
April 11th, 2013 by Matthew SchwartzThe questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.
5 Tips for Flawless Video Production
April 10th, 2013 by Scott Van CampA new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
Vine Poll
April 10th, 2013 by Bill MiltenbergPoll loading… Please enable javascript. The use of Vine will be discussed at PR News Big 3 Conference, which will focus on Twitter, Facebook and Pinterest.
4 Ways to Rehabilitate a Sullied Image
April 10th, 2013 by Bill MiltenbergWhat should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?