PR News Video of the Week: 4/5

YouTube can make instant celebrities out of nearly anyone. PR people know that even without a lot of budget (though perhaps a bit of luck), it can be extremely effective in getting messages out.

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the "Daily Show."

What's the most you've ever done to stand out in a crowd of applicants?

Follow Bill Miltenberg: @bmiltenberg