Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Archive: January 2013
Poll: How Would You Spend Super Bowl Ad Dollars on PR?
January 29th, 2013 by PRNEWSPlease click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew SchwartzTaking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.
Consumers Take Closer Note of Companies’ Practices
January 29th, 2013 by Scott Van Camp62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
Editor’s Pick: Video of the Week (1/31)
January 29th, 2013 by Bill MiltenbergVolkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.
Home Depot Foundation’s Caffarelli on Effective CSR: ‘Do What You Know’
January 29th, 2013 by Scott Van CampKelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
What PR Pros Need to Know About Online PR
January 29th, 2013 by Jasmine SandlerAgent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.
Another Opportunity to Meld Tactical PR with Strategic Communications
January 28th, 2013 by Matthew SchwartzA couple of PR-related studies released earlier this month underscore two major challenges that PR pros now face, one that is tactical in nature and the other that is in a more strategic vein. The first study is another reminder that, in a digital age,…
10 Things You Should Know About an App
January 28th, 2013 by Scott Van CampAdvertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
Edelman Trust Barometer Finds Choppy Weather in Institutional Trust
January 28th, 2013 by PRNEWSEdelman’s 2013 Trust Barometer global study finds that while still low, trust is actually on the rise among institutions, up an average of five points from 2013. Trust in NGOs remains high, with an overall… Continued