Archive: August 2012

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

On the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.

On the surface it looks like Samsung will suffer a big business and PR hit after its patent trial loss to Apple. However, it does have a strong communications card to play.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

1. Since its public offering in May, Facebook’s stock has fallen to about $20, or half of the IPO price. (p. 1) 2. Nearly 40% of marketing execs find social media measurement and ROI to… Continued

The top campaigns and the people behind them will be honored at the Platinum PR Awards luncheon in New York City on Sept. 14.

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.