Archive: August 2012

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Election 2012: President Obama ‘Cashes in’ on Free (Social Media) Publicity

August 30th, 2012 by

Having been outspent by the Republicans the last few months, President Obama went to social networking newbie Reddit.com to spread his message…virtually for free.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

LiveStrong Continues to Pedal Forward Behind Armstrong

August 29th, 2012 by

Yes, an organization can withstand a PR hit when a crisis happens. Just ask the people at LiveStrong. Since 1997, LiveStrong has been working to improve the lives of those affected by cancer and has become the largest athlete charity in the world. In t…

Pamela Bartlett’s Top PR Tip for Small Businesses: Share Your Content

August 29th, 2012 by

The leader behind PR Newswire’s PR Toolkit had been on a mission to disavow small business of the notion that PR is just for big brands.

Yosemite Facing Major PR Crisis With Disease Risk 

August 29th, 2012 by

As 1,700 vacationers have been exposed to a health risk, the national park hopes to not only eliminate the concerns of visitors, but tame the PR hit as well.

Yosemite Facing Major PR Crisis With Disease Risk 

August 29th, 2012 by

As 1,700 vacationers have been exposed to a health risk, the national park hopes to not only eliminate the concerns of visitors, but tame the PR hit as well.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

5 Tips for Using Twitter’s ‘Safe’ Clients

August 29th, 2012 by

Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.