Archive: August 2012

Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.

54% of respondents to a PR News/PR Newswire survey admit to spending more time on Twitter compared to other social networks, but 71% feel they know the makeup of their organization’s Twitter followers.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

Backpacks? Check. Computers? Check. Clothes? Check. Smart brands are using back-to-school time to give back to the community.

Backpacks? Check. Computers? Check. Clothes? Check. Smart brands are using back-to-school time to give back to the community.

The difference between mediocre social media campaigns and great campaigns can be a matter of simple fine-tuning. PR pros must learn to read and understand social media metrics and use those metrics to find the tweaks that will make their social media campaigns take off.

The difference between mediocre social media campaigns and great campaigns can be a matter of simple fine-tuning. PR pros must learn to read and understand social media metrics and use those metrics to find the tweaks that will make their social media campaigns take off.

The lessons of Hurricane Katrina have not been lost on those in charge of the communications and public relations efforts relating to the impending arrival of Hurricane Isaac in New Orleans.

The lessons of Hurricane Katrina have not been lost on those in charge of the communications and public relations efforts relating to the impending arrival of Hurricane Isaac in New Orleans.