Archive: August 2012

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When Going On the PR Offensive is Just Plain Offensive

August 24th, 2012 by

On Wednesday, August 22, Dr. Graham Spanier, former president of Penn State University, and his lawyers went all attack-dog on former FBI director Louis Freeh and his report that blasted Spanier for failing to stop Jerry Sandusky’s child abuse on cam…

Citizen and Pro Journalists Converge on Twitter as Empire State Building Tragedy Unfolds

August 24th, 2012 by

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Citizen and Pro Journalists Converge on Twitter as Empire State Building Tragedy Unfolds

August 24th, 2012 by

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Straight From the CDC: 5 West Nile Virus Crisis PR Lessons

August 23rd, 2012 by

On the cusp of an unprecedented viral outbreak, CDC communications pros Llelwyn Grant and Lola Russell offer up critical crisis takeaways.

Straight From the CDC: 5 West Nile Virus Crisis PR Lessons

August 23rd, 2012 by

On the cusp of an unprecedented viral outbreak, CDC communications pros Llelwyn Grant and Lola Russell offer up critical crisis takeaways.

Election 2012: Romney Energy Policy Puts Messaging Focus Back on Economy

August 23rd, 2012 by

In the midst of a growing controversy, Mitt Romney’s new energy plan was timed to get the GOP message back on track.

Election 2012: Romney Energy Policy Puts Messaging Focus Back on Economy

August 23rd, 2012 by

In the midst of a growing controversy, Mitt Romney’s new energy plan was timed to get the GOP message back on track.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

The PR ROI Challenge

August 23rd, 2012 by

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Employees Say They Lack Recognition

August 23rd, 2012 by

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.