Archive: August 2012

A Solid PSU Football Season Might Be the Best PR

August 31st, 2012 by

I can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…

Content as the Glue in Direct Relationships With Customers

August 31st, 2012 by

Content Marketing World keynoter Mitch Joel says brands can create lasting relationships with consumers by creating content that is focused on their needs, rather than their own.

Content as the Glue in Direct Relationships With Customers

August 31st, 2012 by

Content Marketing World keynoter Mitch Joel says brands can create lasting relationships with consumers by creating content that is focused on their needs, rather than their own.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.

Goodbye Tampa, Hello Charlotte: 5 Event PR Lessons Learned From the Campaign Trail

August 30th, 2012 by

While studies show that the economic benefits to cities that host big events are iffy, good public relations tactics go a long way in keeping the public informed and happy.

Goodbye Tampa, Hello Charlotte: 5 Event PR Lessons Learned From the Campaign Trail

August 30th, 2012 by

While studies show that the economic benefits to cities that host big events are iffy, good public relations tactics go a long way in keeping the public informed and happy.

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

Election 2012: President Obama ‘Cashes in’ on Free (Social Media) Publicity

August 30th, 2012 by

Having been outspent by the Republicans the last few months, President Obama went to social networking newbie Reddit.com to spread his message…virtually for free.