Archive: March 2012

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.

The Minitel is a Videotex online service accessible through the telephone lines, and is considered one of the world's most successful pre-World Wide Web online services.

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Even grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned.